Earlier today Apple unlocked a new button on the Apple TV. If you recall back to July, Apple enabled Hulu Plus for the aTV. In the same fashion, they quietly enabled an iTunes Festival button on the media box.
The iTunes Festival is a 30-day event that takes place in London. The event is full of free music performances from some of the hottest names in mainstream music today. Apple will be giving everyone complete access to the performances every day for the month of September.
Users will have the ability to view the live stream from their iPad, iPhone, and Apple Tv. You can download the applications below if you want to view it on your iPad or iPhone.
iPhone App Link
iPad App Link